Pizza Sluts

IDENTITY - CAMPAIGN · CONCEPT

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Brand identity and guerrilla poster campaign for "Pizza Sluts" (trademarked in-image as "The Slutty Pizza Co. Ltd"), based in Leeds (phone 01132 456871, "15 Eldon Terrace"): a pizza-slice icon mark, multiple bold wordmark/type lockups, a 10-up business card type exploration, circular badge marks, and a series of outdoor poster mockups on textured walls. The poster series pairs the "PIZZASLUTS" wordmark with food-as-innuendo photography that escalates into explicit nude imagery later in the set, with a small pizza-slice graphic used as a partial censor sticker.

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