Burgo

IDENTITY - CAMPAIGN · CONCEPT

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A speculative brand identity and campaign for "Burgo," a fictional luxury self-promotion/packaging company: a custom brush-script logotype, black-and-white apparel and stationery mockups, orange-and-black product packaging ("Just Pull It"), and campaign posters that superimpose the concept onto real Nike, Prada, and Tom Ford products with an on-slide disclaimer that it is not affiliated with those brands.

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