Baijiu Society

PACKAGING - CAMPAIGN · CONCEPT

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Brand identity, packaging and advertising work for a baijiu (Chinese spirit) brand called Baijiu Society: a black bottle wrapped in a black snake with gold Chinese calligraphy and a "BAIJIUSOCIETY / The Spirit of Society" wordmark, a separate gold "Society" script logotype shot over a model's face, neon shop-signage and street-billboard mockups, and a set of surreal photo-composite key visuals and posters (Society, Love, Prosperity, Defining a Dynasty, Forever United, Culture Embodied) built around a recurring pink anatomical-heart and neon-type motif.

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